The utilization of social networks to supervise and develop an organization’s online existence is called Social Media Optimization (SMO). Like digital marketing, it can be used to improve the perception of new products and services, connect with consumers, and know about the trendy news on social media. SMO and SEO have related goals to provoke web traffic and gain awareness for a company's website. It is the strategy of boosting website traffic by expanding the vision of a website or a webpage to users in web search, especially Google, the most used search engine by customers. It increases the firm's visibility and links to the audience.
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