Keyword research has been the primary and biggest aspect of any SEO solution. A well-rounded, powerful keyword research strategy will assist you to recognize the high-traffic, low-competition keywords that are not only relevant to your business and audience but also help generate marketing-qualified leads (MQLs) and revenue.
Here are the six most common keyword research mistakes that SEO experts should avoid.
Avoiding long-tail keywords
Head keywords might have a lot further search traffic than long-tail keywords, but it is barely a good strategy to only go after head keywords. That's because these keywords are unlikely to rank. They also don’t exemplify high commercial intent. So if your keyword strategy is formulated entirely with head keywords, then you might have to struggle with traffic as well as ROI.
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